ANOTHER SIDE OF APPROPRIATION: MAXHOSA

[Video] Laduma Ngxokolo returns after completing his Masters in Arts at Central Saint Martins London, with a collection that`s been much awaited and gives another perspective of appropriation.

The brilliance behind MaXhosa – a brand that has approached Xhosa tradition with incomparable re-interpretation – is in many parts of the brand and more especially how it has bridged tradition and contemporary. Basically, “Those who are truly contemporary are those who neither perfectly coincide with their time nor adapt to its demands,” according to Italian philosopher, G. Agamben, and Laduma Ngxokolo fulfils this. He renders textile formulation that the fashion industry is thirsty for, and he sets it on impeccably balanced and proportioned clothing – it’s all well-constructed and unique. So it’s justifiable to say he has mastered catapulting traditional features into luxury which makes MaXhosa one of the most recognisable brands.
 
This is what he adds about his spring-summer 2017 collection at Mercedes-Benz Fashion Week Joburg:
“The theme of my collection this year is called ‘Appropriation’, which is a topic which has been trending in the fashion community. We’ve been looking at Appropriation from a negative perspective not from a positive,” he says.
 
He takes us through his reasoning on our backstage interview and adds: “The only wrong form of approach is misappropriation.” 
 
Watch the video.

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