Fashion PR seems a lot of fun; the fancy parties, the flowing air-kisses and a crowd dressed in their best, what can be better than that? But a lot more goes into PR and best to sober us up to this fashion career path and what it takes to make the cut, is Jenna McArthur.
The Business of Design seminars host designers of sort to exchange ideas on how to lubricate the wheels of business while still maintaining impactful designs. Lucilla Booyzen spoke to Suzaan Heyns about her business and the pinnacle points in her career.
Trend waves in fashion hit and eventually subside. There is without a doubt no randomness in these effects. Nicola Cooper is credited for her acuteness in analysing trends and is best to answer about the service and science behind trend analysis.