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 At iFashion we try to keep you abreast of the trends months before they make their appearance. Most recently I have been distilling the trends presented at the most recent international winter collections. These trends will come into play in the northern hemisphere during our summer months from December 2008 to February 2009. Therefore they will become relevant to our winter ranges in June - August 2009.
The following are trend forecasts for summer 2009. These trends should appear in the international summer collection in September this year and will be in stores in June 2009 internationally and December 2009 locally. This forcast was presented by Li Edelkoort at the Fashion Indaba in Cape Town in March.
In order to communicate her message Li used the medium and metaphor of music. Each of the summer's stories relates to a particular kind of acoustic music. I think unplugged is relevant here. It is an international movement by choice and a local consequence of load shedding. Electricity is the blood of modern technology and without it we return to a world that is more deliberate and more localised. And this is expressed in the trend stories.
The collages are my visual interpretation of her songs.
Folk Song
Serenity, lace, cool washed colours, finished in novel ways, wholesome geometric weavings, floral patterns, juvenile, drawstring, smocking, childlike, nordic, unassuming fibres, ribbon stripes, hankerchief cotton shirts, light, white, crisp.Stained woods, blond, smooth leathers, straw marquetry, classic grains, light waffling. Tiny geometric laser perforations. Hand finished ennobling and coating.
Ballad
Lyrical, gardens, pastural, green, yellow, blue, ecru, patterns, impish, botanical, languid, handprinted, vintage florals, arts and crafts, handmade, colour as a mover and shaker, colour as a vehicle, 3d fabric, matt vs shiny, focus on the textile, enhanced fantasy.
Polka
Eastern European influence, celebration, ritual, bright colours, pinafore, cut-outs, over co-ordinated patterns, farmer bibs, fantasy pants, red and white, russian, romanian, rural culture.
Travel Song
Ethnic, universal, blue, navy, indigo, cerulean, white, sober cuts, blaublock printing, african, japanese, antique denim, animal graphic prints, ethinc jewellery, hard tooled accessories, leather, plain fibres, saffron, warm oranges.
Cowboy Song
Leathers, cowboy, native American Indian, buffalo, sand, gaucho, hides, skins, tooled leather, paisley printed cottons.
Incantation
Bedoiun, carvan, oranges, reds, tunics, easy to travel clothes, tapestry, brooches and headbands accessories are key, wrap, drape, foiling, script.
Mele Surfing Song
Hawaiin, Indonesian, batik prints, chic, handdrawn, sepia tones, fruit colours, crazy prints, irregular weaves, giant braids. Tropical madras, changing leathers, giant Hawaiian motifs. Printed leathers, enhanced Provencals cretonne, Indiennes.
Love Song
Sugary, childlike, roses, soft flowers, a bit naughty, pinks, soft lace, the cold feel of porcelain and plastic, the slight roughness of biscuit, the polished touch of marble. Blistered surfaces, flocked, suede, shiny patent, smooth mother of pearl, matte crepe, cracked leather. Floral prints, figurative drawings, light satins, silent nylons.
Work Song
Pinafore, dungarees, worn out, weathered, laundered. Leathers and vegetable fibers, simple nylon, heavy canvas, ticking.
Gospel
White, hope, peace, mourning, rite of passage, couture, over embroidery, cotton
Psalm
Amish, biblical, urban, rural farmer is aristocracy. Religious folds, broderie anglaise, fresh lawn, plaster. Leather and fabrics, strong and ascetic.
Protest Song
The other way of life, green living, sustainable bio cottons, 21st century hippies, fibers which are good for you, recycled, organic motifs. Leaf veins and wood rings, shell strata, micro structures. Jellyfish, sea sponge, smooth mother of pearl, seaweed, bamboo, hevea, ginger root, wicker, cork. Brown paper, raw cardboard.
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