THE OLSENS STRIKE AGAIN

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Fashion domination by Mary-Kate and Ashley Olsen.

It’s been a good year for the Olsen twins, and it’s only getting better. Having scooped the coveted Womenswear Designer of the Year Award, at the Council of Fashion Designers of America’s annual gala, in early June, the duo is not slowing down.

Their line of super cool and chic jersey pieces is available to UK fashionistas on stylemint.com. The collection, already coveted by the likes of Rachel Bilson and Emma Roberts in the USA, comprises dresses and tees (in fun colours and styles) that can be mixed-and-matched with other pieces in your wardrobe. Founded by the twins and two business associates, in 2011, stylemint.com is a fuss-free and fun way to shop online. Shoppers register and take a quiz that helps determine an individual’s style preference. Thereafter, a monthly newsletter of fashion buys is sent out to each member in keeping with their style profile.

The range is also available on stylistpick.com – another Olsen inspired online shopping site. On stylistpick.com members take a quiz and create a fashion profile, and the site’s fashion pros (ranging from fashion editors to stylists such as Louise Roe and Grace Woodward) edit a selection of items for you. The site is easy to navigate and features a collection of footwear designed by Cheryl Cole.

With four successful labels, including The Row (loved and worn by many A-listers) and Elizabeth and James, the 20-something entrepreneurs are determined to make fashion accessible to all, regardless of budget and location.

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