Jean Paul Gaultier collaborates with Coca-Cola for the third time.
French couturier, and Madonna’s go-to-fashion collaborator, Jean Paul Gaultier is embracing his role as Coca-Cola Light 2012 creative director, and is having lots of fun in the process.
As creative director, Gaultier takes charge of the bottle artwork design, and adds his flair to the soft drink’s website content and advertising campaigns.
With a love for the female silhouette, reflected in his collections and fragrance bottles, Gaultier’s design vision for the soft drink revolves around the female form.
Earlier this year, Gaultier unveiled the Day and Night themed limited edition bottle concept. The imagery draws inspiration from Gaultier’s iconic collections, including the perennial nautical stripes and the unforgettable conical bra corset he designed for his close friend Madonna.
“The motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch,” explains Gaultier.
The third bottle design is a fashion masterpiece featuring body art in the shape of a woman’s silhouette. The edgy, rock inspired imagery is sexy yet picture-perfect. “Et voilà! Inspired by my love of body art, here is the third #CocaLightJPG bottle!” is how Gaultier introduced his latest creation on Twitter.
Coca-Cola Light's latest ad campaign, featuring Gaultier’s tattoo, is photographed by Stephane Sednaoui.
Since 2003, the Coca-Cola Company has collaborated with some of fashion’s biggest creative minds, and all have given the soft drink a signature new look and appeal. Gaultier, who recently created a stunning new wardrobe for Madonna’s current world tour, takes over from 2011’s creative director, Chanel’s Karl Lagerfeld. Previous collaborators include Gianfranco Ferre, Marni, Roberto Cavalli and Matthew Williamson, although Gaultier is the first of the designing heads to star in the soft drink’s promotional videos.
