DOLCE COUTURE

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Dolce & Gabbana fit to measure.

The exclusive haute couture world is in for some va-va-voom when Italian fashion house Dolce & Gabbana becomes its newest member.
On July 9, Domenico Dolce and Stefano Gabbana are set to unveil their inaugural haute couture collection. But, before you say très chic, brush up on your Italian because this highly anticipated line gets its official debut in Sicily.
Although premiering during Paris Haute Couture Fashion Week, the collection is tipped to be a private affair. Just like its art form, fit to a client’s precise measurements, the by-invite only event is set to include a select group of clients and less than a handful of media members.

The shift to couture may come as a surprise to some, but earlier this year the duo hinted at a bespoke line. Renowned for its form-fitting and flirtatious designs, inspired by iconic women such as Sofia Loren and Marilyn Monroe, Dolce & Gabbana is a coveted label, worn by some of today’s most-photographed stars. A bespoke collection for an elite group of clients sounds like a match made in fashion heaven.

The shift in focus is a little surprising considering 2011 saw the end of D&G, the fashion house’s diffusion line. The move, they said, would allow them to focus on their main line, Dolce & Gabbana. 
So what can fashion lovers expect from this bespoke line? Although very little information is available, the couture line should celebrate the female form, using luxurious textures and details.

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Top-end brands remain coveted the world over, and Dolce & Gabbana is not the first fashion house to revisit the industry’s most coveted club: couture. After an eight-year hiatus, Donatella Versace unveiled Atelier Versace, in Paris, in January 2012. Things are looking good for Ms. Versace thanks to her unofficial ambassador Angelina Jolie who, of course, revealed a lot of leg in a Versace Atelier black strapless gown at this year’s Academy Awards ceremony. Veteran designer Giorgio Armani remains a couture fan with Armani Privé. Many of his famous friends are happy to show off his creations on the red carpet, including Katie Holmes. And, one of Italy’s most celebrated fashion houses, Gucci stepped into the alluring world of couture with the Gucci Première Collection, in 2010, and Salma Hayek is a devoted client.

July is set to be a busy month for Dolce & Gabbana thanks to another little addition: a children’s line. Laden with gorgeous pieces, consumers can expect cashmere capes for girls, tuxedo suits for boys, footwear, accessories, and a host of other essential wardrobe pieces all under the Dolce & Gabbana label.

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