Kristen Stewart makes Balenciaga smell good.
Kristen Stewart is undoubtedly one of Hollywood’s biggest stars, and now she has another beautiful job as the new face of Balenciaga.
As the face of its latest women’s fragrance, Florabotanica, Stewart headlines the futuristic print campaign wearing a dress from the Balenciaga flower collection. Photographed by fashion photographer Steven Meisel, the campaign breaks in September.
No stranger to the iconic fashion house's creations as designed by Nicolas Ghesquière, Stewart dons Balenciaga regularly. Remember the floral print slim-cut pants she wore at the Cannes International Film Festival earlier this year, and the colour block ensemble she rocked at the Met Gala in New York in June? Balenciaga’s edge with a dash of femininity appeal suits Stewart’s unconventional sense of style.
This year’s highest-paid actress, with $34.5 million earned from May 2011-May 2012, according to Forbes, Stewart fits the campaign perfectly. Although an unlikely beauty ambassador to some, Stewart sees this collaboration as cool.
“On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” she tells WWD. “There is something natural about it. It’s very alive. I think that as a young person wearing it – considering that I’ve never worn a scent – it is kind of puts you on this level of, like, ‘Whoa, check me out.’”
At 22, and as the most elusive actress on the scene right now, Stewart is renowned for wearing designer gowns with sneakers on the red carpet for maximum comfort, and is unapologetic about it. It’s this very honest approach to fashion that makes her totally appealing.
With a fragrance campaign to her name, fashion houses are certainly taking note of Stewart’s androgynous rock-star appeal. Clearly, Ghesquière is smitten with the scent’s new face. Conceptualised with a younger consumer in mind, Florabotanica is the second scent that Ghesquière has worked on for Balenciaga.
From her role as vamp bride Bella Swan (in the Twilight series) to Snow White (opposite Charlize Theron), and rock star Joan Jett (The Runaways), Stewart’s skills are sought-after on the big screen and now in print. Life sure smells good for young Stewart, who will next be seen in the gritty Cali, directed by Nick Cassavetes.
Pictured above: Kristen Stewart with Balenciaga's creative director, Nicolas Ghesquière