Vera Wang and Interflora unite for love.
The go-to-name (the world over) when it comes to bridal wear – whether you are a celebrity or not – is Vera Wang. Renowned for creating some of the most ethereal and mesmerising wedding gowns ever seen up and down the runway and aisle, Wang's fans (and clients) range from A-list actresses and musicians as well as businesswomen. From Jennifer Garner to Ivanka Trump and Alicia Keys, a Vera Wang bride boasts a glamorous and feminine look on that special day. Now, Wang is taking the bridal experience to a whole new level of chic thanks to a new venture with Interflora. This is Wang's way of turning a bride's dream day into a floral-perfect occasion.
The Vera Wang Wedding Collection by Interflora gives brides the opportunity to create a bespoke floral arrangement for her special day. Set to launch in the UK and Ireland in October, the couture-like Vera Wang Wedding Collection service is a dream come true for brides who often feel let down by their florists. “Few things are more closely associated with weddings than fresh flowers. Their vibrant beauty captivates the eye and celebrates the occasion. It is my privilege to help every bride realise her dream with floral designs of beauty, grace and elegance,” says Wang in a press statement.
Working with three main themes – Traditional, Modern and Romantic – once a bride has chosen the one that resonates with her wedding, the couture floral process commences. The service means future brides will be able to create a comprehensive floral arrangement with a designated Vera Wang approved florist. The service encompasses flower arrangement for the reception, ceremony and even the wedding party – and not forgetting your all-important bridal bouquet. “This new partnership between Interflora and Vera Wang offers a perfect meeting of two iconic brands. We are tremendously excited about the launch. Interflora florists can offer the level of expertise required to deliver the range to the high standard expected by Vera Wang and we believe that the Collection will be extremely popular with brides looking to put floral couture at the heart of their special day,” says Karen Barnes, Interflora’s head of floral gifting via the company's blog.
To view the entire Vera Wang Wedding Collection by Interflora, visit www.interflora.co.uk from October 1, which will also list its designer-accredited branches.