Local label Punk & Ivy is set to hit the road.
Punk & Ivy is a super-cool local fashion brand that’s generating great buzz around Joburg. Founded by fashion and music fans Bianca Miles and Khaya Bhubesii Sibiya in 2012, the duo’s design aesthetic is “street meets tailored”.
Currently, Punk & Ivy’s lookbook comprises bespoke pieces for men, which they design and manufacture in Joburg, as well as ready-to-wear buys ranging from print-rich shorts, jackets and dungarees. Some of these pieces include leather trims and tribal-print buttons, collars and hemlines. The ready-to-wear collection is described by the duo as “unisex”.
So just how accessible is the label? According to Miles, tees are priced from R150 and a bespoke tuxedo costs R4 500.
But the creative process doesn’t end here; Miles and Sibiya are just about ready to bring their fashion to consumers courtesy of their mobile retail concept: the Punk & Ivy Motique.
Pictured Above: Punk & Ivy’s ready-to-wear pieces are available in various prints details
The mobile boutique (hence the name motique) concept is focused on bringing apparel and accessories to various locations around the city this winter, and in the process make the retail experience bespoke.
When it hits the street in June, shoppers can expect a season-right, street wear-inspired collection, comprising natural skins (nappa leather and fur) and textures (lamb wool), in burgundy and black.
In addition to Punk & Ivy – the fashion label – the motique will offer ready-to-wear pieces from emerging local labels such as Missshape, Babatunde and Urban Mosadi. Negotiations are currently underway to offer jewellery from across the continent. The Punk & Ivy Motique is housed in a black 9.3 metre-long Dodge motorhome, and the aim is to stock approximately 350 pieces when it hits the Joburg scene in June.
Pictured Above: Punk & Ivy founders Bianca Miles and Khaya Bhubesii Sibiya
The concept of mobile fashion came about as a result of a 2012 trip to Bangkok, and the simplicity and freedom of running a mobile business (along the lines of food and beverage set-ups commonly seen in many cities around the world). Miles says that they were driven by the ‘beyond the clock’ principle, and wanted to pursue a non-traditional fashion retail concept right here at home.
“The motique will also allow us to host events that merge fashion with music – key to our inspiration and the pulse of Mzansi’s urban youth space right now,” adds Sibiya.
The hope is to drive the Punk & Ivy brand and motique to Cape Town and Durban in the near future too.