Jenni Button and Paul du Toit design a tank top for change.
Jenni Button is renowned for its womenswear collections, and now the South African brand has collaborated with artist Paul du Toit in support of a worthy cause: the Rock Girl initiative, aimed at empowering young girls to dream big and achieve in life.
The union has resulted in a limited edition tank top, available in black and white, that is set to launch mid-month. All profits, according to Jenni Button, will be donated to the Rock Girl campaign. “Jenni Button as a brand represents strong, independent women who support young women and girls in building a bright future for themselves and empowering themselves. We are proud to make a difference in such a powerful way,” says Warrick Gautier, Jenni Button’s creative director, in a statement.
Pictured above: The Jenni Button and Paul du Toit Rock Girl tank top is launching mid-month
Rock Girl is an organisation that focuses on bringing social change to young girls throughout South Africa. Investing in the next generation of women, its aim is to empower and motivate young girls to reach their full potential. The organisation also focuses on reducing violence against girls. One of its initiatives is the public education and art-themed “Safe Spaces” campaign. “Beautiful spaces can create social change, and social change can create beautiful spaces. The collaboration with the creative community is a genuine way to show support for women and girls facing violence in their lives every day,” explains India Baird, Rock Girl’s chief executive officer.
To show your support, diarise mid-April for the Rock Girl tank top launch. The limited-edition design will be available in Jenni Button's Cape Town (Cavendish and Canal Walk), Joburg (Sandton and Hyde Park), Durban (Gateway) and Pretoria (Brooklyn) boutiques. It is priced at R490, and all proceeds from the sales will be donated to Rock Girl.
For more info on the tank top, visit facebook.com/JenniButtonSA. For more insight into the grassroots movement for change, visit rockgirlsa.org.