Diesel brings home international trends with lighter textures alongside an inspirational capmaign for ss16/17.
The mastery of Diesel’s denim comes out this summer, with embroidery, graphic motif and leather patchwork in jeans and jackets. We could not expect anything far from edgy biker styles, bright colours and soft fabrics. In addition to this collection is Diesel underwear making its first entry in SA. In soft cotton and sheer fabrics, the underwear promises breathability and comfort. The Stud Rider sneaker has also arrived and can be paired to perfection with basically every piece in the new collection.
Just a week ago, Diesel also introduced #forsuccessfulliving project – shot by Terry Richardson – at a party in Mall of Africa. This very campaign will be an exhibition to land in Shanghai, London, Milan and New York in 2017 and is based on 50 motivational phrases. It takes from Diesel’s philosophy and serves good tips like: #9 Be Brave; #13 Never Tire and #40 Have Fun. Pretty fun and serves as great inspiration.