At SA Fashion Week AW18, we realised Woolworths is serious about playing nice with the environment and inhabitants.

Held at a new location, in Sandton City’s rooftop, SA Fashion Week serves a great purpose in the fashion industry. It’s the ideal to launch and be a partaker of an industry that is known to capture what society is about and where it is moving. 
Woolworths has carried out the growing sentiment of fashion being sustainable. It will take a while to erase all the pollution the industry contributes but this is a step. More like a leap. Out of ten designers at Style By SA, four produced The Better Collection range – Rich Mnisi, Thebe Magugu, AKJP and Selfi. What does that mean? Well these designers made a capsule collection from cotton sourced in SADC region with the use of eco-friendly dyeing process. This raw material is a work of the Better Cotton Initiative (BCI) who advocate the wellbeing of the people who produce it and the environment in which it grows. 
Raw cotton beautifully hung from the ceiling at a section dedicated to Woolworths inside the venue. This ‘immersive installation’ had indigenous water-wise plants and later added a treat, filled with the retailer’s decadent food.
There’s an air of satisfaction that local fashion is safe. If it has applied consciousness in how clothes are made, on top of that having a large retailer which is benchmark for premium clothing, we’re doing good here. There’s an accessibility and heart point. And ofcourse, innovative designs.
And very much worth mentioning is that SA Fashion Week, led by founder and managing director, Lucilla Booysen keeps a custodian status, guarding and guiding SA fashion. Again, we’re doing good.