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May 23

If God is in the detail then His church is Porsche Design

wisaal Posted by: wisaal Print PDF
Tagged in: Porsche Design



So now you know the Porsche Design brand. Intimately. Let’s park the bespoke merchandise for just a second.

The Porsche Design store itself is a no-corners-cut story Michael Griffin CEO of Porsche Design South Africa tells us as he walks us through. His passion is unbridled and completely authentic. It’s been a while since I’ve seen anyone this excited, honest and unstoppably passionate about anything. Refreshing is an understatement.




Everything visible to the eye including the cladding on the walls, wooden floors, shelving and even the light bulbs were put on a plane and shipped here from Germany at some 22 tons. The display in the window is the exact same in all 100+ stores around the world right now. I spot a humidifier in the corner of the store – for the wooden floors we’re told. Everything has been thought through, planned and executed meticulously.

"Design is not simply art, it is elegance of function." ~ Ferdinand Alexander Porsche grandson of the Porsche founder and designer of the Porsche 911.


    

It’s no surprise, then that this ethos extends to the products too. Clothing items are washed up to 20 times to ensure that the brand lives up to its promise. Almost all items have something extra that you don’t quite notice at first, but when you do, you have an aha why-didn’t-i-think-of-that moment. Sunglasses with interchangeable lenses, reversible leather belts, handbags with neon linings so you don’t fumble but rather find what you’re looking for quickly – yup, it’s about design. Smart, simple design that adds to your life.

God is in the detail.

W

 


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Add your comment (13)
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...This
written by Lebogang B, June 26, 2012
ok now its really sounding like my kinda store, i dont have time for s*&%t. I want something that works the first time and all the time!
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written by Phume, June 25, 2012
Reversible leather belts are awesome for my husband! And any item that has been washed 20 times to ensure it's quality, has me convinced.
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written by Phume, June 25, 2012
washed 20 times?! am convinced.
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written by samiola, June 25, 2012
Thank you so much for sharing! Will definitely share with friends and family about this cool store.
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written by NomvulaO!, June 25, 2012
Sounds amazing. Cant wait to visit the store!!!!!!
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written by Andy Anderson, June 25, 2012
The attention to the store details reminds me of the how Steve Jobs got involved with every little detail of the iStore design... Love it!
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written by ThandekaNgoma, June 22, 2012
Smart Simple design that adds to my life? Yup that's me!!
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written by Nimmi Gopi, June 21, 2012
You get what you pay for, that's for sure. I am a firm believer in quality and not quantity and PD epitomises this!
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written by pratika, June 21, 2012
This sounds like a qality brand! I love the fact that the focus on the details and that the stores are uniform across the world! can't wait to see it for myself
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written by duwanty, June 21, 2012
Okay, I am completely sold on the brand. Expect me there soon.
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written by Eb Choons, June 20, 2012
German precision. really adds credibility to the brand
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written by Ceo Kanes, June 20, 2012
Wow, gives new meaing to dedication when you ship the store ready to be assembled from your home country to ensure quality, it inspires a legacy to their brand which is Porsche Design, God is really in the detail smilies/grin.gif
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written by Ikasan, June 20, 2012
I especially love the neon linings in the handbag, brilliant! As a non-designer who fancies myself a fan of good design still, it would be wonderful to be able to somehow contribute some ideas (and my own aha-moments) that PD can perhaps use in their lines? Just a thought... Co-creation rocks smilies/wink.gif





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