As promised, the Porsche Design experience continues… today beginning with a recount of the glitzy Porsche Design ‘Cocktail Party’ at the store in Hyde Park Corner last Thursday evening. With an inviting welcome from the courteous staff and refreshments on arrival, any reservations or daunting feelings of intimidation were instantly eradicated, and putting myself (and the seven other blog finalists I would imagine) at ease, was the incredibly humble and approachable owner – Michael Griffin – who introduced us to the brand with a guided tour of the store and an effortless history/info session on the brand (and store) as an all round design house, a forerunner in its field.
Beginning with the exterior of the store, from the window displays and design to seasonal considerations, and covering every inch of the interior, from the décor and finishes (the same as other countries around the world, including Europe) to the various types of merchandise, whether technological or fashionable, Michael took us through each aspect where we got to touch and feel and truly experience the brand and merchandise as a whole. With a background in telecommunications, this entrepreneur’s business savvy; passion and humility are partly the reason for him bringing the forty year old brand to South Africa, and only add to the success of the company.
It is said that Ferdinand Alexander Porsche had a ‘philosophy of good design’ which is evident in every product in store, be it the desk lamp; sunglasses or even kitchen knives, this is the place for the ultimate connoisseur who not only pays attention to detail but appreciates it too. Porsche Design is a complete design house which is involved in the design of numerous items, including yachts; buildings; furniture and even baby strollers to name a few, with its apparel and accessories merely paving the way for fashion enthusiasts.
Feeling like celebrities, we got the opportunity to touch; feel and try on all the luxury goods, everything from aviator sunglasses; stunning leather jackets and denims in the most incredible fabrics, to R100 000 watches and the latest Porsche Design Blackberry smart phone (with a cool price tag of R22 500). And ending off with a sushi dinner as elegant and sophisticated as the Porsche Design brand, you get a sense of what the Porsche Design lifestyle entails, as well as what the brand portrays and symbolises for its devotees – a glamorous lifestyle associated with success and only the best.
The journey continues soon, so be sure to get your first class ticket to the world of Porsche Design right here.