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May 26

Porsche Design - it’s not about the car…

wisaal Posted by: wisaal Print PDF
Tagged in: Porsche Design




“If you analyse the function of an object, the form often becomes obvious.” ~ Ferdinand Alexander Porsche grandson of the Porsche founder and designer of the Porsche 911.



When you first enter the newly opened Porsche Design store in Hyde Park all the reasons that prevented you from setting foot inside sooner quickly fade away. The sales assistants are friendly as can be and completely unintimidating (as we wish they all were!) - ready to tend to you but in an unimposing manner.

Porsche Design is one of Europe’s premier design houses. The Porsche Design Studio is in Austria and is characterised by producing objects of desire that are understated in their design, timeless, functional and at the very cutting edge of technology. And the merchandise! The merchandise is just a sight to behold and if you can imagine, even more beautiful to the touch.

The first thing you need to know is that Porsche Design has little to do with the car. Yes, really! It’s about design. Which explains why the infamous Steve Jobs is mentioned as a fan. Porsche Design has gone further and partnered with the best in the industry to make boats, planes, motorcycles, pianos and just generally make dreams come true in a beautiful and simple exercise of form meets function.


 

The store boasts a collection of lifestyle products for men and women including casualwear, sportswear (co-created with Adidas), home ware, electronics and a vast range of accessories. The latter is my personal favourite and this spans bespoke luggage, iPhone/iPad cases, wallets, sunglasses, pens and a collection of watches that will make you want to clock-watch.

Porsche Design is about lifestyle products for a discerning customer who doesn’t need to be sold on quality vs. quantity. It’s about the lengths they have gone to to create each item to make it, well perfect in its simplicity.




Surprisingly, only around 15% of their customers are Porsche drivers – this is not about getting accessories to match your car. And Porsche Design gets that as all the branding (written as “PD”) is subtly done and there isn’t any sign of an actual Porsche anywhere in store – not that we’d mind too much if we caught a glimpse of that iconic 911….

I’ve always been a firm believer in you get what you pay for. Porsche Design exemplifies just that.

W


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Add your comment (19)
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written by Ndayo, June 26, 2012
Ok am sold...need to go through and see this store...
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written by Phume, June 25, 2012
Can't wait to visit this store, I can already see a lot of gift options, great post Wisaal smilies/wink.gif
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written by Phume, June 25, 2012
This looks awesome, I can already see a few gift options, can't wait to visit the store. smilies/cheesy.gif
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written by Phume, June 25, 2012
cannot wait to check out the store and it sounds like it has lots of gift options, great post Wisaal smilies/cheesy.gif
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written by Phume, June 25, 2012
oooohh going to visit the store, looks like it has great gift ideas as well, great post Wisaal smilies/cheesy.gif
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written by samiola, June 25, 2012
The store looks amazing. Suffering from OCD makes me annoyed shopping in stores where everything is a mess and cluttered. This store looks anything but! Can't wait to check it out - looks like it will be such a pleasure shopping.
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written by Andy Anderson, June 25, 2012
Love the clean lines on all the items in store... the iPad and iPhone accessories are calling my name! Great post!
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written by Marius007, June 22, 2012
The store sounds absolutely amazing. I have heard so much about it. I can't wait to go and check what the big rave is about.
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written by Nimmi Gopi, June 21, 2012
I luv porsche design! I drive a porsche, wear the sunglasses and us ethe kettle and toaster at home. looking forward to many more PD accessories to add to my collection! will check out the store for sure.
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written by pratika, June 21, 2012
This store sounds amazing! I will definitely go and check it out soon. Thanks for sharing
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written by duwanty, June 21, 2012
Now I am just going to have to visit this store, they way you introduce it was just awesome!
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written by Anna T, June 20, 2012
Thank you Wisaal for creating an attainable aspiration for me: to visit the store and live the brand. Your writing is mouthwatering.
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written by Eb Choons, June 20, 2012
never knew porsche were into sport wear. thanks for the insightful article
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written by Ceo Kanes, June 20, 2012
I really like the layout of the pictures , the tone of the article was light and fun, an intriguing read smilies/smiley.gif
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written by Ikasan, June 20, 2012
I always had it completely wrong, thinking Porsche Design was similar to how the Ferrari brand just Ferrarified everything it touched - from clothes to cheesy bedding. Until I saw their homeware range - I fell in love with a toaster that day. It couldn't be a further cry from what Ferrari does, and I'm glad I learnt the truth. I love good design and PD nails it - it has nothing to do with their cars, and everything to do with well-thought through design, materials and lifestyle. Melovesit!
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written by sarika coetzee, June 20, 2012
This is intriguing - I could feel as if I own something linked with Porsche, but not the car itself - and somehow, that would still probably be seen as distinguished! Agree with request for top 5.... is that leather? I think I've answered my own question smilies/wink.gif
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written by Rozanne McKenzie, June 19, 2012
I love Wisaal's writing. Her words have a texture to them, that make me feel like I'm experiencing the store for myself. I like the way the different areas and brands within the store are broken down and exaplained. The photos are also great and I really get the luxurious feel of the store and the brand itself. This piece is very personable, I feel included and I wish I could keep reading. It makes me want to visit the store. Nice work!
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written by sncrowe, June 19, 2012
Wow this sounds amazing - and such a well managed strategy for brand expansion still in the aspirational luxury mode! Just wondering what your top 5 list is of things you want to buy from there - because the phrase 'oh the merchandise' just isn't giving someone not based in Joburg enough delicious detail. Or have you already succumbed to something?
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written by Thabisile, June 19, 2012
How smilies/cool.gifsmilies/cool.gif is that RED JACKET!!!!!





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