Do you really know Bensimon?
In a few words…
BENSIMON : a visionary brand
which turns the traditional fashion and design codes upside down by
transforming military surplus gear and vintage clothing.
For many years, the brand collaborated on the American market with
big names like Banana Republic not only on the shoe front but also
The eighties saw the beginning of the adventure with the opening of
the first stores. Everything started in Le Marais, Rue des Francs
Bourgeois, with Autour Du Monde which is the name of the stores
carrying the Bensimon collections: ageless, casual, inspired by the
travelling world. Brands like The Gap have since taken over this
Several store openings followed particularly
HOME AUTOUR DU MONDE , an innovative concept and a
first in France, where decorative objects and ready-to-wear were
Throughout the years, the brand has never ceased to extend its
concept and has developed its network of stores around the country.
More recently, BENSIMON has
acquired the ARTAZART bookshop
and therefore has started to extend its influence into design,
graphic design and architecture.
The only thing missing for Serge Bensimon was a place where he could
express his love of contemporary art and design. This is how
Gallery S. Bensimon was born…
Serge could have stopped at that but…
…He realized that the market for fashion was changing and that a new
generation of customers was interested in his brand. He create for
And you, what is your favorite Bensimon?