Press Release
Hot fashion searches on bidorbuy this summer
Issued by: BidorBuy  
[Johannesburg, 22 November 2011] -

Hot fashion searches

Hot fashion searches

Top online searches in bidorbuy's Fashion category are indicative of the hot days and balmy nights typical of South African summer months.

Beach wear tops the search list with buyers looking for “bikini swimwear”, “sunglasses” and “sandals”; while searches for “evening dresses” and “cocktail dresses” are also increasingly popular as we approach the season of year-end parties.


Bikini trends are all about colours this season. Shades of orange and tangerine burst into our wardrobes from early spring and this happy colour is following us to the seashore too. Orange isn't the only look-at-me colour making waves this season. Choose any vivid block hue from lime to cobalt to candy pink and don the blocked-brights trend for swimwear. Neutrals offer a sophisticated alternative to the aforementioned attention-seeking colour trends. Think beiges, nudes, black, browns, white, pale gold and even animal print and keep it classic.


Summertime always calls for breezy sandals, but this year embellished or gemmed sandals are adding a bit of a sparkle to footwear from sandy beaches to shopping malls.

Cocktail Dresses and Formal Wear

Cocktail dresses” are a hugely popular search over the festive season thanks to office parties and summer night soirées. The top trends in this category point to flowing fabrics and glamorous add-ons. Sheer fabrics like chiffon and shiny fabrics like silk, make beautiful liquid-looking dresses that are not only visually appealing but easy to dance in too. Animal prints, particularly leopard and snake prints are making formal dresses fabulous this season. Ruffles continue to be a popular way to add dimension and femininity to dresses. Sequins are spectacular on cocktail dresses, whether the sparkling embellishments cover the dress entirely or just accent a particular part of it.

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