Durban July Design Competition 2010 – Western Cape Regional Finals
|Issued by: Cape Town College of Fashion Design|
[Johannesburg, 3 July 2010] -
The Cape Town College of Fashion Design students have done it again! They are proud to announce that 2 of their 3rd year students have been chosen as Western Cape Regional Finalists in this prestigious competition to compete in the National Finals.
They will be flying off to Durban in the middle of July and are hoping to follow in Lara Klawikowski's footsteps, who was a Cape Town College of Fashion Design 3rd Year Student in 2009 when she won this competition.
This is the 3rd year in a row that the Cape Town College of Fashion Design students have made it through to the finals.
The following article is available on the Vodacom Durban July website
Cape student designers wow Vodacom Durban July fashion judges
Cape Town – Three talented Cape fashion design students won their way into the national finals of the Vodacom Durban July Young Designer Award, hoping to emulate the feat of Cape designer Lara Klawikowski who became the first Western Cape design student to win this prestigious national competition.
Twenty regional finalists, who designed unique outfits based on the theme "Its a Blooming Great Day" held their breath as the high powered panel of judges including stellar designers Malcolm Kluk, Christiaan Gabriel du Toit, David Tlale and Terrence Bray carefully scrutinised every aspect of their design, its construction, and its translation from the original storyboard design.
The judges agonised over their decision, shortlisiting the designers to six, before settling on the three students - Jessica Newton (Design Academy of Fashion), Chantel Marais (Cape Town College of Fashion Design) and Kerry Anne Heeger (Cape Town College of Fashion Design) - whose designs will represent the Western Cape at the national decider in Durban in mid July.
"I was genuinely very pleasantly surprised by what we saw today," said Malcolm Kluk. "I normally hate student fashion, but I was pleased with the high quality of the design and finishing, The students have clearly set themselves a standard for this competition, which is really encouraging."
"It is great to see the direction that the student fashion is moving in," said David Tlale. "There is a clear thought process in the design, and the concepts are not simply outrageous. It is also exciting to see that the students are paying attention to what is happening globally, and are not afraid to move forward."
"This competition continually amazes me" said Terrence Bray. "There is a great deal of creative thought, and some really excellent detail and construction of the finished garments. And most of what we saw in the regional finals was very fashion forward."
The overall winner of the competition will receive a R10 000 cash prize from Vodacom and a trip to the 2011 London Graduate Fashion Week, as well as a piece of jewellery from Mark Gold Jewels worth R30 000.
The college or university that the winner is enrolled at will win a R30 000 bursary from Vodacom that can be used for bursaries for deserving students or the purchase of equipment to assist the fashion design students.