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Press Release
The luxury of slow shopping

House of Fashion introduces the ultimate shopping experience

Issued by: House of Fashion  
[Johannesburg, 9 December 2011] -

Experience a new way of shopping in a private space that slows down and amplifies the shopping experience to a new level, where the focus is on super-service, and carefully selected luxury items from around the world. This new shopping encounter has been created by fashion entrepreneur Nicole Morris-Rosenast in Cape Town and Johannesburg.  In Atholl, JHB, she has transformed a private villa into the ultimate shopping oasis with the aim of providing members with the best in luxury lifestyle products. The House of Fashion is without doubt a luxury shopping experience.

Designed with the customer experience in mind, Managing Director and owner, Nicole Morris-Rosenast, has created an atmosphere of comfort and pleasure. Each venue has an opulent aura with dramatic scenes in every space. In the Atholl store items have been carefully selected to reflect a tasteful lifestyle of entertaining and of being entertained; from the boudoir to the cigar lounge. Walking through this concept store is like walking through a home, the only difference being that everything is for sale. From the striking works of art hanging on the walls, to the beautiful tableware from Villeroy & Boch to the customized Winston Sahd furniture, all contributing to the creation of an interesting retail environment allowing expression of individuality.

House of Fashion brings the best selection of local and international fashion brands direct to its members.

Displayed in a colour-coded system, members are able to browse every rail with the utmost confidence that the right outfit will definitely be found! From Columbian swimwear brand Maaji, to Cango & Rinaldi accessories, Miss Me jeans, Berry G, Yuka knitwear, Donna Vinci   and local designers such as Kobus Dipennaar, Elbeth Gillis, Gelieft, Anna Designs, Gruber and Whales and Daniel Margaux - every occasion is accounted for. Membership at the House of Fashion includes the services of in-house stylists as well as designer customization.

The Villa also showcases a wide range of shoes to be paired with your garments, clutch evening bags, everyday leatherwear garments, leather accessories and Jewellery artworks.

Nicole has created two House labels - The “Only One” label is a selection of items from the world's leading luxury fashion houses, carefully chosen by Nicole for her members. The “Perfect One” collection is made up of essential wardrobe items such as the tailored trousers, blouses and dresses that can be worn by the executive from 9 to 5.

On House of Fashion, Morris-Rosenast comments, “We want to enrich our member's lives by offering a slow retail environment that affords them the opportunity to browse and select at their leisure - a luxury on its own.” She continues, “We have tried to achieve an environment that manages to capture our client's values and their appreciation for exceptional quality and service.”

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