It was announced yesterday that The Porsche Design P1140 RawTec Blazer has been awarded the international red dot product design award for 2012. The unique leather blazer was awarded the accolade of "red dot: best of the best" for its exceptional design quality in the "Fashion, Lifestyle and Accessories" category.
"Purist and timeless, that's the maxim of Porsche Design - and our fashion collection embodies this," says Dr Jeurgen Gessler, CEO of the Porsche Design Group. "Using full-grained lamb's leather, which is coated on the inside, the RawTec Blazer is created entirely without the use of lining. As a result, it not only looks unique, but it also offers maximum comfort for the wearer. Since the Porsche Design luxury brand was founded in 1972, it has received over 140 national and international awards," says Gessler proudly.
The key feature of the Porsche Design P1140 RawTec Blazer is its premium-quality and unusual finish, created by craftsmen, who insist on value right down to the smallest detail in line with the true concept of craftsmanship. There is no doubling of any material, the leather is laid end to end, sewn with a zig-zag seam and them welded with tape. This produces a unique lightness and a particularly purist look.
The 2012 International Red Dot Product Design awards received over 4 500 submissions from 1 800 companies from 58 countries around the globe. The official awards ceremony will be held in Essen in Germany on 2 July 2012.
The Porsche Design RawTec Blazers are available for both men and women, from Porsche Design in Hyde Park Corner. Call the store on (011) 325 5706.
The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The Porsche Design products are representative of functional, timeless and purist design combined with technical innovation. The product range includes watches, sunglasses, luggage, sports and fashion collections, writing instruments, small leather goods and fragrances. All Porsche Design products are designed at the Porsche Design studio in Zell am See (Austria) and are available in South Africa from Porsche Design, Hyde Park Corner, Johannesburg.