Press Release
Porsche Design Smartphone - now in SA
Issued by: Porsche Design  
[Johannesburg, 9 May 2012] -

Engineered Luxury meets powered performance all in the palm of your hand

It was named as one of the 2011 Top 10 Smartphone's for the holidays by the Washington Post. Launched late last year in Dubai, the Porsche Design elite new Porsche Design P'9981 Smartphone from Blackberry® is now available in South Africa. Designed by Porsche Design, the luxury brand's first Smartphone delivers engineered luxury and performance.

The Porsche Design P'9981 Smartphone is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique Smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculptured QWERTY keyboard, and crystal clear touch display.

Customized inside and out, the new Porsche Design P'9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P'9981 Smartphone user.

“Since 1972 Porsche Design has presented milestone products with iconic style, and the P'9981 Smartphone from Blackberry will be our next landmark,” said Dr Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”

Powerful hardware and software

The Porsche Design P'9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.

Blackberry®7, the operating system for the new Porsche Design P'9981, includes a next generation Blackberry ®browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid GraphicsTM technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.

The Porsche Design P'9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities

Porsche Design

The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The Porsche Design products are representative of functional, timeless and purist design combined with technical innovation. The product range includes watches, sunglasses, luggage, sports and fashion collections, writing instruments, small leather goods and fragrances. All Porsche Design products are designed at the Porsche Design studio in Zell am See (Austria) and are available in South Africa from Porsche Design, Hyde Park Corner, Johannesburg.

Editorial contacts
Porsche Design
Romy Meurer
011 467 5368
 
 
 
 

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Porsche Design Smartphone P'9981